![]() Long tail keywords are also important when it comes to ranking your product and category pages on either your website or a marketplace (like Amazon). ![]() These keywords are valuable because they signal high-intent searches the more specific the search, the farther along the customer is in the buyer’s journey and closer to purchase. Why Are Long Tail Keywords Important For Ecommerce? Long tail keywords: “north face one trail hiking shoes women” Short tail keywords are one or two-word search queries that are used to search for something very general. Long tail keywords are groups of keywords used to search for something very specific or niche.įor example, rather than using a short tail keyword like “boots,” someone could search “men’s waterproof hiking boots.” Here’s a quick look at what long tail keywords are, why they’re a cornerstone of your paid search strategy, and the best tools for finding new long tail keywords to improve your keyword targeting with both Google and Amazon ad campaigns. ![]() Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce SEO.Īs paid placements for higher volume, short tail keywords have become more competitive over the years, it has become vital to get strategic around lower volume, long tail keywords that can drive incremental ROI for your business.
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